Storyteller. Consumer Behaviour Researcher. Founder.
Hi! I’m Aruna, I’m a consumer behaviour researcher and founder of a FemTech company.
My sexual wellness company, Salad 🥗, enables women in India to take back control of their life from #BedroomToBoardroom through content, community, and curated products.
I also continue to explore people and their decision-making in all its (ir)rational forms and write about it. Here’s a collection of my writing from all across the internet.